5 Dating Websites That Rock at Content Marketing | Scripted
How do you get searchers to click through to your site? Read here to learn marketing strategies you can use to win the hearts of more of your. See how online dating sites make users fall in love with their content and increase their traffic by sharing what they are learning internally. Given this fact, there is fierce competition from dating sites and apps to get their hands on this money. That's where affiliate marketing comes in.
Online dating teaches us to know the capabilities of your channels and execute on them, understanding what your audience expects.
How Online Dating Sites Romance Singles With Content Marketing
Dating is quite possibly the most humanist of all the relationship realms out there. What do I think when I get a message on online dating that has clearly been copied and pasted to the same prospective mate over and over again? Your audience will probably think the same thing, too, if you approach them this way.
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Likewise, cadence is key. Bombard them with 19, messages across all their channels. Stop engaging when all of the signs tell you that your target wants to interact more.
Imagine if you walked into a date and kept starting the conversation over again, with complete disregard for any previous interaction. I matched with a guy across multiple dating platforms, and set up time for us to grab a drink. The date started off fine, but about halfway through, he brought up my past trip to Vietnam.
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This would have been fine, except I have never been to Vietnam. That was a different chick. While it touches on a familiar territory, the sheer quality of writing and story topics keeps these posts fascinating. The dating wesbsite also runs a fantastic YouTube channel hosted by dating coach Sarah Gooding, which doles out great online dating tips in viral-quality videos that seem to regularly break one million views.
PlentyofFish takes advantage of the power of video in their content marketing strategy by running their own successful YouTube channel. It's primarily focused on dating advice, but is more tailored towards the insecure feelings many experience while dating. This approach works wonderfully because through content, eHarmony shows its audience they understand these feelings. Their headlines perfectly balance comfort with education, all while while looking highly shareable, for example: They understand their audience!
Zoosk If you want to see a variety of content, check out the Zoosk blog.
It offers practical, evidence-based advice for those navigating online dating. The site also features a regular advice column from " Joan Actually ," an in-house dating expert, answering dating questions directly from users.
5 Dating Websites That Rock at Content Marketing
There's also a Zoosk YouTube channel with videos featuring the theme "First Comes Like," showing the importance of the first smile, greeting and date -- long before the "L word" is ever uttered. They take questions from their community and turn them into content via the "Joan Actually" series. The type of people who would be searching for this are people who are interested in purchasing a Zoosk subscription.
It does seem as if there is a Zoosk affiliate program. It is therefore surprising that the competition for this keyword is not higher.
However, even if this turns out not to be the case, the review of Zoosk could compare the site to another dating site that does have an affiliate program, such as match. Different Sub-Categories or Niches An interesting angle is important if your site is going to be successful. Within dating, there are a number of directions that you can take the site.
How Match + OkCupid Are Romancing Singles With Data + Content Marketing
You can segment the dating market based different factors: These are categories that it is realistic to build an entire website around. They are not too competitive in terms of keyword difficulty.
This makes them a great way to get traffic to your site at the top of the funnel. Ahrefs estimates that the site gets approximatelyvisitors per month from organic search per month.