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Rock the Vote is a nonpartisan nonprofit dedicated to building the political power of young people through pop culture, music, art, and technology. For over Dec 13, POLITICO's Live Election Results and Maps by State, County and District. Includes Races for President, Senate, House, Governor and. The United States presidential election was the 57th quadrennial American presidential .. All other candidates were on the ballots of fewer than 10 states, electors, and The Wall Street Journal in November as "perhaps the biggest attack on Mr. Obama so far". Sites of the national party conventions.
Michele Bachmann won the straw poll this ultimately proved to be the acme of her campaign.
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As a result, a number of potential "anti-Romney" candidates were put forward,   including future President Donald Trump Sarah Palin Chris Christie and Texas Governor Rick Perry the last of whom decided to run in August Perry did poorly in the debates, however, and Herman Cain and then Newt Gingrich came into the fore in October and November.
Due to a number of scandals, Cain withdrew just before the end of the year, after having gotten on the ballot in several states. A number of candidates dropped out at this point in the nomination process. Bachmann withdrew after finishing sixth in the Iowa caucuses,  Huntsman withdrew after coming in third in New Hampshire, and Perry withdrew when polls showed him drawing low numbers in South Carolina.
He unexpectedly carried three states in a row on February 7 and overtook Romney in nationwide opinion polls, becoming the only candidate in the race to effectively challenge the notion that Romney was the inevitable nominee.
The Super Tuesday primaries took place on March 6. Romney carried six states, Santorum carried three, and Gingrich won only in his home state of Georgia.
Santorum won Kansas and three Southern primaries, but he was unable to make any substantial gain on Romney, who became a formidable frontrunner after securing more than half of the delegates allocated in March. Mark Sullivan, founder of Voter Activation Network, which manages the Democratic party's central database of voter information known as Vote Builder, says that "what we will see in will make look really primitive".
Judith Freeman of New Organizing Institute, who worked on both John Kerry's and Obama's presidential campaigns, says there is a leap forward in technology every presidential cycle, and would be no exception.
Yet in fact, the separation of its data on voters into several distinct silos forced high-level staffers to spend hours manually downloading information from one database to another. This year the Chicago team hasn't knocked down the walls so much as dispensed with them altogether.
They have built from the ground up a unified database that incorporates and connects everything the campaign knows about a voter within it.
Rospars said that in they no longer had to try to integrate data in the campaign. Jeff Chester of the digital advertising watchdog Center for Digital Democracy, which has been calling for regulators to review the growth of digital marketing in politics, said that "this is beyond J Edgar Hoover's dream.
In its rush to exploit the power of digital data to win re-election, the Obama campaign appears to be ignoring the ethical and moral implications. The Obama database incorporates Vote Builder, a store of essential information such as age, postal address, occupation and voting history drawn from the voter files of million active voters.
It lines up and matches those voter files with data gathered from online interactions with the president's supporters — notably the millions of pieces of information its army of canvassers collected across the nation during the race, a list of email addresses of supporters that it has amassed and that now stands at about 23 million, as well as the contact information of Obama's 25 million Facebook fans.
Facebook itself has been transformed as a political campaign tool sincesimply by dint of its exponential growth.
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Four years ago there were about 40 million Facebook users in the US; now there are more than million — incorporating almost the entire voting public. The significance of the fusion of Facebook and voter file data is hard to overemphasise.
The messages can be honed to a particular demographic — age, gender, etc — as well as set of interests, and targeted on the most hotly contested parts of the most crucial battleground states. Teddy Goff, the digital director of the re-election team, told Social Media Week that as the year progresses there would be more and more "persuasion through interaction". Individual voters would be given access to digital platforms from which they will be able to tell their own stories "and that's far more powerful than anything we can say", Goff said.
People's own stories really moves votes. An Obama message would be crafted so that "not only can it be passed to your friends but to those friends that we think are most in need of passing it on to".
The bottom line is that if you are sent a message from your Facebook friend encouraging you to turn up to an event or donate to Obama, you are vastly more likely to respond than if the request comes from an anonymous campaign staffer.
The other door that data integration will further open in is personalised marketing. This has been the Holy Grail of political campaigners for decades: In the old world of snail mail, that could be achieved to some degree through direct marketing — ie leaflets dropped into the letter box — but that is expensive and far too slow with today's hour news cycle.
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The fusion of information into a centralised database allows you to direct market online at much less cost and virtually instantaneously.
The technique has begun to spread widely among commercial businesses over the past year, and it is only a matter of time before such hyper-targeting is standard across political campaigns. Indeed, we've already started to see it this year. The Obama campaign has already tailored a single donation request to 26 distinct segments of the voting public. The Republicans are also getting in on the act.
Michele Bachmann used customised online advertising in Iowa to reach Republican voters only, sending to their computers messages with a local spin for each of the state's 99 counties. That helped her win Iowa's vaunted straw poll in August though that didn't help her in the long run.
Rick Perry sent God-praising commercials to Iowans who listed themselves as evangelicals on Facebook. The company CampaignGridthat serves mainly Republican candidates, claims to be able to online market direct to targeted households.''Except In Quran, We Do Not Believe Any Procedure Of Divorce'' - Master Stroke - ABP News
Jeff Dittus, the company's co-founder, illustrates what this means. He worked on behalf of one unidentified Republican presidential candidate, serving online ads in the Miami-Dade region of Florida specifically toindividuals who had voted in at least two of the four previous Republican primaries.
The adverts were further customised for gender, and for Spanish speaking. They were distributed to the individuals through internet ad exchanges that allow for instantaneous filtering of users the nanosecond they click onto a video on any one of four million websites. In that flash, if you fitted the criterion you were served with a second pre-roll video from the candidate delivering a message to you that you would have found remarkably personal.